ISM Endorsed Certificate in Marketing Leadership Practices (CMLP)
5 DaysISM Endorsed Certificate in Marketing Leadership Practices (CMLP)
Course Methodology
This course uses a blend of case studies, group discussions, leadership frameworks, and hands-on simulations to help participants apply concepts in real-world scenarios. Tools like customer journey mapping, strategy grids, self-assessments, and brand audits will be used to help participants acquire and apply the right competencies necessary to thrive in marketing leadership roles.
Course Objectives
By the end of the course, participants will be able to:
- Analyze the marketing environment and make informed strategic marketing choices by interpreting trends, risks, opportunities, and market dynamics
- Design and evaluate customer experiences by developing customer personas, customer journey maps, and measuring the effectiveness of CX initiatives
- Build, manage, and measure strong brands by defining brand purpose, positioning, identity, and assessing brand equity and performance
- Develop and manage effective product strategies by designing product concepts and business models, and managing products across their lifecycle
- Identify marketing emerging themes and modern best practices to respond to market challenges and disruptions
Target Audience
The course will be of interest to a wide range of customer service, marketing, PR, communications, sales and operations professionals. It addresses professionals wishing to understand the importance and role of customer experience and to design and implement CX programs and build their competencies in marketing and sales and to develop their skills in such disciplines.
Target Competencies
- Environment analysis
- Crafting effective marketing mix
- Developing customer personas and journey maps
- Developing a brand identity
- Analyzing product strategies
- Launching marketing campaigns
- Storytelling skills
Course Outline
- Strategic Choices for Marketing Leaders
- Seeing the big picture: The marketing environment
- Interpreting trends, risks, and opportunities
- From environmental analysis to strategic insight
- Designing marketing mix strategies
- Anticipating market shifts and disruptions
- Customer-Centricity in Action
- Customer service vs customer experience
- The 6 pillars of customer experience
- Crafting effective customer personas
- Developing customer journey maps
- Measuring the CX effectiveness initiatives
- Managing and Growing Strong Brands
- Understanding what a brand really is
- Defining brand purpose and positioning
- Building brand identity and personality
- Managing brand equity
- Measuring brand performance and health
- Winning at New Products and Lifecycle Management
- Applying the problem, solution, and business model canvas
- Developing product vision and mission
- Techniques for testing product viability
- Understanding the Product Lifecycle concept
- Managing product performance across the lifecycle
- Modern Marketing Practices and Applications
- Marketing governance
- Neuromarketing
- Storytelling for marketing and branding
- Value-based pricing techniques
- Measuring marketing performance
Mawred Certificate
Mawred Certificate courses by Al mawred Training & Consulting are designed for those willing to challenge themselves and go the extra distance...
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Classroom Schedule
Virtual Schedule
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