ISM Endorsed Certificate in Advanced Business Development (CABD)
Course Methodology
The course is crafted with a dynamic, engaging methodology combining theoretical knowledge and practical application. The course caters to various learning styles and preferences, ensuring a comprehensive and immersive educational experience such as interactive lectures, hands-on workshops, case studies, and practical assignments.
Course Objectives
By the end of the course, participants will be able to:
- Gain a foundational understanding of business development, encompassing key concepts and setting objectives that foster organizational growth.
- Master the art of sales, from fundamental principles and effective presentations to closing deals.
- Develop marketing tactics to generate more leads and top up the sales funnel.
- Acquire skills in leading and influencing to maintain an effective and motivated business development team.
- Foster strategic innovation and product development to create long-term value.
Target Audience
Whether you're a budding product manager, business development/sales executive, marketing professional, or an entrepreneur looking to enhance your company’s customer relations and revenues this course offers practical insights, case studies, and hands-on exercises to help you build a strong foundation in these critical areas.
Target Competencies
- Strategic planning
- Quantitative account analysis
- Selling skills
- Product development
- Marketing tactics
- Leadership and influencing
- Product innovation
Course Outline
- Power Strategic Planning for business development
- Key concepts in business development
- Quantitative analysis for lead qualification
- Developing a business development plan
- Competitive and business intelligence
- Leading masterful approaches for winning opportunities
- Power Selling for business development
- Mastering the B2B sales process
- Managing the sales funnel (ToFu)
- Preparing your sales elevator pitch
- Identifying the six buyer personas
- Developing a sales opportunity planner
- Power marketing for business development
- The role of marketing in business development
- Creating a compelling value proposition
- Marketing tactics to get the best buyers
- Digital tactics for lead generation
- Enhancing customer loyalty through service management
- Power leadership practices for business development
- Team formation stages
- Some leadership models
- Building influence and resilience
- The Five Dysfunctions of a Team® (P. Lencioni)
- Overcoming the Five Dysfunctions of a Team® (P. Lencioni)
- Power product innovation for business development
- The importance of innovation in organizational growth
- The role of business development in product innovation
- Design Thinking for product innovation
- A glance at the business model canvas
- Product metrics and tracking
2026 Schedule & Fees
Location & Date
| Date | City | Language | Price | Action |
|---|---|---|---|---|
| No upcoming sessions are currently scheduled. Contact Us | ||||
Virtual Learning
Ready to advance your career?
Join thousands of professionals who have already enhanced their skills with Al Mawred.
Register for this course